北京智谱Zhipu AI

当时的问题 Problem

独立入口已经存在，页面仍沿用对话产品结构，用户体感难以理解。The dedicated entry still inherited a conversational structure, making the product difficult to understand through use.

设计动作 Design

强化 AI 搜索标识，以居中的搜索框建立首要动作；用热搜与建议词降低第一次输入成本。Center the search box, strengthen product identity, and use trending queries to reduce first-input friction.

产品判断 Insight

首页先完成品类教育，让“输入—搜索—获得答案”成为无需解释的主路径。The homepage teaches the category through a self-evident input, search, and answer path.

The homepage establishes category recognition before the first query: a focused search box, clear identity, and lightweight prompts.

当时的问题 Problem

新的搜索链路加入副模型筛选信息，检索网页更多、等待更长；新增的后台工作对用户保持隐形。A new filtering model searched more pages and took longer, while the added work stayed invisible.

设计动作 Design

把 Query 拆解、智能阅读、来源卡片和结果数量送到前台，用连续反馈解释等待。Expose query decomposition, source reading, cards, and result counts as continuous feedback.

产品判断 Insight

过程展示承担两项价值：管理等待预期，也让用户感知模型确实访问了外部世界。Visible process manages waiting and proves that the model is retrieving from the web.

Query decomposition, source reading, and progress feedback turn waiting time into visible product work.

当时的问题 Problem

AI 搜索的回答结果与 Chatbot 无异，用户难以区分幻觉和真实信息。AI-search answers felt similar to chatbot responses, leaving users unable to distinguish hallucinations from grounded information.

设计动作 Design

把全部来源放进持续存在的侧边栏，保留网站、标题和摘要；关键词与“全部来源”都能打开对应网页集合。Keep sites, titles, and summaries in a persistent source rail, grouped by query and available as one complete set.

产品判断 Insight

可信感来自可核验。引用需要成为产品结构的一部分，让用户拥有继续检查原网页的路径。Trust grows through verification. Citations need to be part of the product structure, with a clear path back to the original web pages.

Trust becomes a product interaction when users can inspect source titles, summaries, and original pages.